CTMC’s plans are not cookie-cutter programs. They customized for every protocol based on an understanding of the disease, patient population and patient motivation.
CTMC is full-service agency. Using internal resources and a select list of strategically selected partners, CTMC offers full-service, comprehensive integrated marketing programs.
Develop and execute multi-media advertising programs including design and production, media analysis, buying and tracking.
Study Awareness Materials
Build awareness of the study with patients and medical professionals with brochures, posters, flyers, criteria cards, letters, articles, tent cards and more (CTCM can create anything that helps create/sustain awareness of a trial).
Generate news coverage of a clinical trial including press releases, video news releases, interviews, media tours and more.
Seek referrals from practicing physicians including outreach programs mailings, meetings, presentations and more.
Reach patients via the Internet including study websites, emarketing and social media.
Create educational or instructional videos, screening support tools, recruitment recognition programs, online portals and more.
Site Location Analysis
Analyze current or planned site locations and accurately estimate patient population based on many factors, and also help find new sites, using Site n-Alysis™.
CTMC can also plan and implement a variety of programs to impact patient recruitment including pharmacy programs, direct mail, community outreach including health fairs, special events and educational seminars and more.
The expected dropout rate was 30%. By the end of the year we finished with a 22% dropout rate which exceeded our expectations and made us very appreciative of CTMC's work.