CTMC is an integrated marketing agency focused on developing and executing results-oriented patient recruitment and retention programs.
CTMC’s compliance and completion programs help sponsors recognize participants’ continued commitment to the study so more patients who enroll stay enrolled.
CTMC is full-service agency. Using internal resources and a select list of strategically selected partners, CTMC offers full-service, comprehensive integrated marketing programs.
Most plans and programs address how to facilitate patient enrollment: better, faster, cheaper, centralized, site-driven, media, no media. But some may argue that patient retention is as important, if not more important, than recruitment.
Study Identity (Branding)
Reinforce the role the patient is playing in the drug development process; communicates that they are an active part of a program rather than a passive participant in “some sort of medical...” thing they cannot explain.
Site Tools and Materials
Provide sites with the thinking, structure and materials to recognize participants’ continued commitment to the study and help sites manage relationship with patient.
Milestone Recogniton and Reminders
Recognize participants continued commitment to study. Keep patients informed and improve compliance using myriad contact channels, including mobile.
Patient Education
Keep participants informed about clinical study/disease/lifestyle topics of interest.
I was impressed by the overall response to the campaign and how CTMC helped the sites work through the referrals efficiently. All in all, a very well executed program.